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Put the price up if you will actually honor it
Put the price on the website if the price is real and you will honor it when someone shows up. Hide it if every job is a quote, the number changes with the truck roll, or you are not ready to defend the figure in an email. That is the whole rule. The rest is taste, competitors, and whether you want to filter cheap inquiries or drown in them. There is no secret conversion trick. There is only whether the number on the page matches the number you say on the phone.
Cheap Fast Websites sells a standard marketing site for $1,000, or $500* if you pay in full by September 30, 2026. We will put prices on the page if you give us prices. We will not invent a menu of numbers you have not approved. Most standard jobs finish in under 72 hours when the brief is clear. “Can you just put starting at…” without a real floor is how a brief stalls.
When a number belongs on the page
A restaurant with a burger at a known price. A salon with a haircut list you already quote. A church with a suggested donation you actually use. A gym with a drop-in rate. A one-page pack that is $27. Those are numbers a stranger can use. They reduce the “how much?” voicemail. They also filter people who will never pay it. That filter is a feature. If you are tired of quoting $180 and hearing a sigh, print $180.
A range is still a number: “most kitchen jobs $4,000–$9,000” is honest if that is true. “Starting at $99” is honest only if someone can actually buy the $99 thing. A starting-at that exists only as bait is how you earn a one-star essay. We will not write bait. If the $99 is a consult credit, say that. If it is a small repair in town, say the town.
This shop puts prices on its own site because the prices are the product. $1,000 for a standard marketing site. $500 if you pay in full by September 30, 2026. $100 down starts the $1,000 job — that is not the sale. $27 for a one-page, +$27 lifetime hosting on our server. Carts, apps, and member portals are quoted. We can say that in a sentence. If your offer cannot be said in a sentence, do not fake a sentence.
| Situation | Put the number? | Why |
|---|---|---|
| Fixed menu, haircut list, drop-in, ticket | Yes | The stranger can decide without a call |
| Every job is a walkthrough | No, or a range | A fake number becomes an argument |
| “Starting at” you will not honor | No | That is bait. Skip it |
| You want fewer tire-kickers | Yes, the real floor | The page does the filter |
| You want more volume and you answer the phone | Maybe not | The call is the close. The page is the hook |
When you should keep it off
Contractors who cannot price a roof from a photo. Lawyers who cannot quote a case from a form. Custom fabrication. Catering for 200 with a menu that does not exist yet. If the honest answer is “it depends,” write that, plus what it depends on: square feet, travel, materials, night work. Then put a form: name, phone, town, what is broken. Big tap targets. That is more useful than a pretend $499 that becomes $4,990.
Some trades hide price because they are afraid of looking expensive. Hiding it does not make you cheaper. It makes the customer guess. The customer guesses high, or they guess you are hiding something. If you are the expensive option on purpose, a number can be a filter you want. If you are in the middle of the market, a number saves everyone a step. If you are the cheap option, print it before someone else does it for you on a review.
Do not put a competitor’s prices on your site. Do not put “we beat any quote” unless you will. Do not put a crossed-out fake list price. Basic SEO is a title, a meta description, and Open Graph. Stuffing “cheap cheap cheap $49” into the title is junk, and we will not do it. We also will not promise that publishing a price will rank you. Rankings are not a prize we sell.
How we handle it on a build
You tell us in the brief: public prices, a range, “call for quote,” or a mix — list the haircut, quote the color. We typeset what you send. One round of changes on the full job is the place to fix a number you regret. After launch, a price change is a small quoted edit, not a reason to buy a maintenance plan you do not need. A brochure site is not a store inventory. If you need daily price swaps on 200 SKUs, you need a store platform. That is a different quote.
If all you need is hours, phone, and “call for price,” the $27 pack is enough. +$27 if you want it hosted on our server for life ($54). If you want a designed marketing page with a real price table, that is $500*. $100 down is not $500. Look at live work if you want to see how this shop treats its own numbers. Worldwide, 24/7. Forms notify tampasbestdj@gmail.com. Phone 813-451-2204.
Free next step: paste the URL you have and see whether a customer can even find a number — or a phone. Then pay $500* if you want the page rebuilt with the prices you will actually honor.